Strategic Corporate Plans, Ansoff’s Matrix, SWOT Analysis
Every organisation should have a clear strategy and have the necessary resources to carry it through. At a time of turbulent change and intense competition, middle and senior managers are often embroiled in day-to-day issues where one urgent problem follows another. This means they have little time to devote to strategic thinking.
A good understanding of the elements of strategy will help focus and direction of the organisation and will enable the company to face new and stronger competitors.
Delegates will:
- Understand the importance of Strategy
- Familiarise themselves with concepts such as SWOT analysis and Ansoff’s Matrix
- Learn how to compile strategic corporate plans
- Implement these plans whilst having control and contingency policies in place
Who should attend?
All managers and executives who have some input into the overall strategic decision making process and managers who are involved in their own divisional strategies.
