The total strategy of marketing to the success of business
If you think marketing is a departmental function, then this course is for you! While the programme covers the fundamentals of marketing it takes a broad view on the developing role of marketing in business and explores how all managers can contribute to the total strategy. It is a useful guide to those who want to get the best out of their marketing.
Course Outline:
- Definition of Marketing
- Marketing – the principles: identifying, anticipating, and meeting customer needs profitably
- Marketing for Products Vs Marketing for Services
- Marketing Research
- Marketing planning and strategy: what factors to consider and their relative importance.
- The marketing planning process
- The promotional mix: from Direct Marketing to PR
Who should attend?
People relatively new to marketing, who may be new recruits from outside the company or internally – perhaps from another area. However it will also be of real benefit to those working in other departments to help them to understand what marketing is all about and allow them to contribute more to the success of their business.
