How to prepare and implement a practical marketing action plan
This course offers a practical approach to preparing and implementing a marketing action plan for any trading division within a larger organisation or a business in its own right.
We will review the principles of marketing before moving on to how to prepare a practical marketing action plan that can then be implemented.
Delegates will also learn how to integrate the action plan within the existing organisation’s structure and resources.
Course Outline:
- What is marketing and how does it influence sales?
- Marketing Research
- What business are we in? Where do we want to be in x years time?
- Structure of a Marketing Plan
- Understanding the marketing mix
- Contingency Plans
- Case study exercises
Who Should Attend?
This course is for anyone involved in, or responsible for, business development within an organisation.
