SWOT
SWOT – Strengths, Weaknesses, Opportunities and Threats
SWOT Analysis
Strengths: What we do well
Weaknesses: What we need to improve
Opportunities: What we can take advantage of
Threats: Who we need to look out for
Strengths (Internal) Used to identify what you / the business and its staff do which:
They are effective at Are well known for Make money Generate the business and reputation Cause customers to come back Cause other businesses to try and learn from them
Weaknesses (Internal) Identifies aspects that:
Cause the company to loose money Cause the company to do badly Cause the company to have a poor reputation Cause grievances, and complaints for the business
Opportunities (External) Directions a business could profitably take in the future Is there a new demographic online you could target? Can your brand grow? Can you branch out with new products?
Threats (External) Did you fail to take advantage of an opportunity? What is your competition doing? Are the competition taking your business? Are the competition offering something you’re not? Try completing a SWOT analysis and let me know how you get on.
Skillkick delivers training programmes ranging from half day to five days in length. All our courses include good practical exercises and plenty of interaction.
Courses are available per person, discounts are available for group bookings. The cost includes lunch, refreshments and comprehensive course notes.
Please Contact Us to find out how Skillkick can help you achieve your personal and business ambitions.





